Senior Manager, Customer Growth
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Manager, Customer Growth · Taipei, Taiwan
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About this role
主要工作職責 客戶成長策略規劃與執行 設計並執行針對不同客戶旅程階段（Customer Journey）的行銷活動、促銷方案及會員經營計畫。 推動特定商業目標，包括： 新客獲取（Customer Acquisition） 新品類滲透（New Category Purchase） 沉睡客戶喚回（Lapsed Customer Reactivation） 客戶活躍度提升 數據分析與成效優化 持續追蹤、分析並檢視各項客戶成長專案的營運表現。 依據數據洞察優化活動設計與執行策略，提升投資報酬率（ROI）。 跨部門合作 與多個團隊密切合作推動專案執行，包括： CRM Operations Managem
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- Marketing
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