Brief builder

Switch audience, offer, proof, limits and brand voice on and off, and see what each part of a brief changes in the draft you get back.

Channel

Example data. Tasklane is a made-up product, and the drafts are typical results written for this lab, so it's free and gives the same answer each time. Paste the same briefs into any AI tool to compare.

Checks passed

0 of 5

Draft length

124 words

Your brief

Write a launch email for Tasklane's new shared team calendars.

What you tend to get

Email preview

From Tasklane

To Ops managers, launch list

Subject Introducing Tasklane Calendars: the future of team planning is here!

Hello there! Are you ready to supercharge your productivity and take your team to the next level? Tasklane now has shared team calendars, so everyone plans from the same view! Trusted by over 10,000 teams worldwide, it's the calendar busy teams rely on. "It changed how we work," says one happy customer! With powerful features, smart integrations and a beautiful interface, Tasklane is everything your team needs to stay organized and aligned. Whether you're a small startup or a large enterprise, our best-in-class platform grows with you! Sign up today and see the difference! Click here to learn more, read our blog or follow us on social media! Best regards, The Tasklane Team

Audience
Offer
Proof
Limits
Brand voice
Invented: no proof behind it
  • Every claim has proof you can open
  • Written for one reader you can picture
  • A clear offer and one next step
  • Fits the channel: under 120 words, subject under 45 characters
  • Sounds like the brand: no exclamation marks or hype

Without facts, the tool fills the gap with numbers and quotes that sound right. A brief can't prove a claim for you: every fact in it still needs a source you can open.