Check the news before it posts

Module 1 : What AI already does in social media

Plan du cours

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Petit test

Guess first, no penalty. You scheduled a playful promo post two weeks ago. Why check the news on the morning it goes live?

Scheduling lets you plan a month of posts in a day. It also means posts go out on days you didn't see coming. A cheerful post on the morning of a storm in your city, or a recall of your own product, can do more damage than skipping a day.

The fix is a short pre-post check, done on the day, for every post that's about to go live.

A pre-post checklist

Before it goes live today:
1. News: anything in the headlines or in our city that makes this post wrong today?
2. Claims: every number, price and date checked against the brief.
3. Hashtags: each one searched this week.
4. Comments: someone is free to answer for the first hour.
If 1 is yes: pause the post and tell my manager.

Complétez les trous

Fill the gaps so the check catches what changed.

Checklist

News: anything in the headlines or ? Comments: . If news makes it wrong: .

Try it

Vos étapes, environ 2 minutes

0 sur 1
  1. 1.Write your own pre-post checklist and run it on the next post in your schedule. Add it to your social AI kit. Your kit now holds caption instructions, a claim check, a hashtag check, a reply guide and a pre-post checklist.2 min

Exercices

Question 1 sur 2

At 8 a.m. your company announces a product recall. A cheerful post about that product is scheduled for 9 a.m. What do you do first?

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