Marketing Salary and Job Market in Canada 2026

You want a marketing job in Canada and you have no idea what to expect on pay, because almost nobody posts it. The honest answer is that you will have to do the research yourself, and this piece will show you how, using a live snapshot of what is actually open right now.

What the market looks like right now#

On 14 October 2026, the JobRise feed showed 62 open Marketing jobs in Canada. These are counts of live listings, not a market survey, so treat them as a dated picture rather than a permanent truth.

Of those 62, 37 were posted in the last 30 days and 18 in the last 7 days. That pace suggests real movement, but it is one feed on one day. Your own search may look different within a week.

For context, the same feed held 1,255 open listings across all categories in Canada, with 880 posted in the last 30 days. The JobRise Hiring Report: Canada tracks those country-wide numbers.

Who is hiring and where#

The companies with the most open marketing listings in this slice were Ubisoft (14), FLO EV Charging (6), Red Bull (4), Brex (3), Asana (3), Genetec (3), Valsoft Corporation (2), Stripe (2), AlgaeCal (2), and Aviso Wealth (2). Some of these names may be recruiters or staffing firms posting on a client's behalf, so read each listing carefully before assuming who signs your paycheque.

By city, Montreal led with 22 listings, then Toronto (14), Vancouver (7), Québec City (3), and 2 listed as "US / Canada". Montreal's lead here is partly a Ubisoft effect, given those 14 listings, so do not read it as a pure demand ranking.

Job types were mostly Full-time (53), with Contract (7) and Part-time (2). If you need stability or benefits, full-time dominates this slice.

The pay problem: almost nobody posts a salary#

Here is the blunt part. Not one of the 62 listings in this slice shows a salary. Zero. You are walking into interviews where the number is hidden until late in the process, which is exactly why preparation matters.

A few of the open roles for flavour: "Mobile Marketing Operations Manager, Firefox" at Mozilla, "Marketing Coordinator" at Victor Energy, "Marketing & Events Coordinator (Fixed-term Contract)" at Greentank, "Applied Scientist, Pro Growth" at Thumbtack, and "Staff Product Manager, SEO and AI Visibility - CANADA" at Luxury Presence. Ubisoft had several French-language community roles open, including "Développeur.euse de Communauté Senior" titles for For Honor, Far Cry, and Rainbow Six Siege.

Also worth noting: 0 of the 62 listings carried an entry-level title such as intern, graduate, junior, or trainee. If you are early career, this slice is not aimed at you, and you should widen your search beyond it.

Typical reported ranges by seniority#

No salary appeared in the snapshot data, so I will not invent one. What I can give you are typical reported ranges that candidates and postings commonly cite for marketing roles in Canada, which vary by city, industry, company size, and year. Verify against current official sources such as the Government of Canada Job Bank, and treat anything you hear from a recruiter as one data point, not gospel.

Rough reported bands people share, full-time base salary in Canadian dollars:

• Marketing Coordinator or Specialist: often roughly $50,000 to $70,000
• Senior Specialist or Marketing Manager: often roughly $75,000 to $100,000
• Senior Manager or Associate Director: often roughly $100,000 to $130,000
• Director of Marketing: often roughly $120,000 to $160,000
• VP Marketing or CMO: highly variable, often $150,000 and up

Montreal and Québec City tend to run lower than Toronto and Vancouver for the same title. Tech companies, and names like Stripe, Brex, and Asana appear in this slice, often pay toward the upper end, but I am not making claims about what any specific company pays.

How pay is usually structured in Canada#

Canadian offers are normally quoted as base salary, then layers on top. Know the vocabulary before you negotiate.

• Base salary: your fixed annual pay, the number everything else is built on
• Bonus: annual target, often 5 to 15 percent of base for marketing roles, sometimes higher at senior levels, and often discretionary or performance-based
• Equity: stock options or RSUs, common at tech firms like those above, worth real money only if the company value grows, so discount it heavily
• RRSP matching: many employers match your retirement contributions up to a percentage of salary, which is real money you should not leave behind
• Benefits: health and dental coverage, worth several thousand dollars a year
• CTC language: some listings quote "total compensation", which bundles bonus and equity with base, so always ask what the base alone is
• 13th month or superannuation: these are not standard Canadian norms, so if a contract mentions them, ask what they mean in that company's context

There is no standard 13th month salary in Canada, and superannuation is an Australian term. If you see either in a Canadian offer, treat it as an unusual company-specific perk and get the details in writing.

How to negotiate the offer#

Start before the offer arrives. When a recruiter asks your expectations, give a range based on the bands above and your own research, and ask what the role's budget is. Say something like: "Based on the market for this level in Toronto, I am looking at roughly $95,000 to $110,000 base. What range has the team budgeted?" Then stop talking. Silence works.

When the offer lands, do not accept on the spot. Ask for the full written breakdown: base, bonus target and last year's actual payout, equity details, RRSP match, benefits start date, and any signing conditions. Then compare it against your research and your current situation.

Here is a worked example of a reply email you can adapt:

"Thank you, I am excited about this role and the team. I have reviewed the offer and I would like to discuss the base salary. Based on comparable roles in Vancouver and my five years of experience in growth marketing, I was expecting something closer to $105,000. If the base can move to $102,000, I am ready to sign this week. If base is fixed, could we look at a signing bonus or a higher bonus target instead?"

Notice the structure: gratitude, a specific number with a reason, a clear ask, and a fallback. That is far more effective than "I was hoping for more".

For a fuller walkthrough of the tactics, including how to handle the "what are your expectations" question and how to counter without burning goodwill, use our free salary negotiation guide.

Your search checklist#

• Build your target list from the companies above, then check their careers pages directly, since not every role is on every feed
• Track your applications in a simple spreadsheet: company, role, date applied, contact, salary discussed, next step
• For each application, note whether the listing shows pay, because the ones that do are useful market data for you
• Prepare your salary range before any screening call, and write it down so you do not fumble in the moment
• Ask every recruiter for the salary band early, and treat a refusal to share it as information about the company
• Check the Government of Canada Job Bank for current wage data by occupation and region before your first interview
• Save the full written offer and every revision, because verbal promises about bonus or equity are hard to enforce later

FAQ#

Why do so few marketing listings in Canada show salary?

In this JobRise snapshot from 14 October 2026, none of the 62 open marketing listings showed a salary. Pay transparency is not yet required in most Canadian provinces for private employers, so companies often hold the number back until late in the process. Ask for the band early, every time.

What is a good marketing salary in Canada?

It depends on level, city, and industry. Reported bands commonly cited range from about $50,000 to $70,000 for a coordinator up to $120,000 to $160,000 for a director, but these vary widely. Check current official wage data and treat any single number as one input, not a target.

Should I negotiate if the offer already seems fair?

Yes, in most cases. Employers expect some negotiation, and the worst realistic outcome is that they say no to your ask and the original offer stands. Focus on base salary first, then bonus, equity, and RRSP matching if base is fixed.

Is a bonus or equity worth counting in my total pay?

Treat a bonus target as uncertain money, especially if it is discretionary or the company has had weak years. Equity is even less reliable, since options or shares can end up worth nothing. Negotiate hard on base salary, because that is the number you can count on.

Are Montreal and Toronto marketing salaries comparable?

Generally no. Montreal and Québec City tend to pay lower base salaries than Toronto and Vancouver for similar titles, though cost of living differs too. Adjust your expectations to the local market, and remember that in this snapshot Montreal had the most listings partly because of Ubisoft's hiring.