Prueba rápida
Guess first, no penalty. An AI draft says your bike shop is "trusted by 10,000 riders". You never gave it that number. Where did it come from?
Ads are full of numbers, quotes and promises, so a tool that writes like an ad fills gaps in your brief with lines that look like proof.
In the US, the FTC (Federal Trade Commission) says "claims in advertisements must be truthful, cannot be deceptive or unfair, and must be evidence-based" (FTC). That holds whoever wrote the ad.
Spot the invented lines
The bike shop's brief gave only the offer and the review score.
Encuentra los errores
Tap the three lines the AI made up. Tap a line that's fine and you get a hint.
AI draft
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Make the tool list its own claims
A prompt is the message you type into the tool. This one makes it show you what needs proof:
List every number, quote and promise in this draft.
Put each one on its own line, with the brief line it came from.
If it didn't come from the brief, write "not in brief".Completa los espacios
Fill the gaps so the tool points at its own guesses.
Prompt
List every in this draft. Put each one on its own line, with . If it didn't come from the brief, write .
Try it
Tus pasos, unos 2 minutos
- 1.Take one AI draft from your work. Run the claim-list prompt on it, then cut or check every line marked "not in brief". Add the prompt to your AI brief kit.2 min