Check the news before it posts

Módulo 1: What AI already does in social media

Temario del curso

Esta lección aún no está en tu idioma, así que aquí la tienes en inglés.

Prueba rápida

Guess first, no penalty. You scheduled a playful promo post two weeks ago. Why check the news on the morning it goes live?

Scheduling lets you plan a month of posts in a day. It also means posts go out on days you didn't see coming. A cheerful post on the morning of a storm in your city, or a recall of your own product, can do more damage than skipping a day.

The fix is a short pre-post check, done on the day, for every post that's about to go live.

A pre-post checklist

Before it goes live today:
1. News: anything in the headlines or in our city that makes this post wrong today?
2. Claims: every number, price and date checked against the brief.
3. Hashtags: each one searched this week.
4. Comments: someone is free to answer for the first hour.
If 1 is yes: pause the post and tell my manager.

Completa los espacios

Fill the gaps so the check catches what changed.

Checklist

News: anything in the headlines or ? Comments: . If news makes it wrong: .

Try it

Tus pasos, unos 2 minutos

0 de 1
  1. 1.Write your own pre-post checklist and run it on the next post in your schedule. Add it to your social AI kit. Your kit now holds caption instructions, a claim check, a hashtag check, a reply guide and a pre-post checklist.2 min

Práctica

Pregunta 1 de 2

At 8 a.m. your company announces a product recall. A cheerful post about that product is scheduled for 9 a.m. What do you do first?

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