Freelancing Kaise Shuru Kare 2026 India Guide
162 applications per offer, 2026 average.
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Tum office ke cubicle ya college ke hostel room me baithe ho, aur ek hi thought aa raha hai: “Yaar, side income kaise start karu?” Salary ₹18,000 per month hai, expenses ₹22,000. Ya fresher ho, job nahi mil rahi, aur LinkedIn pe sab log “I’m excited to announce” daal rahe hain. Freelancing 2026 me India ke liye seriously ek strong option hai, but confusion bhi full hai: skill kya choose kare, clients kahan milenge, rate kitna bolna hai, scam se kaise bachna hai?
Good news: freelancing start karne ke liye expensive course, fancy laptop, ya foreign accent ki zaroorat nahi hai. Bas ek sellable skill, basic portfolio, smart outreach, aur thoda patience chahiye. Is guide me mai tumhe step-by-step bataunga freelancing kaise shuru kare 2026 me, especially Indian students, freshers, job seekers, aur working professionals ke liye.
Freelancing kya hota hai, simple language me samjho#
Freelancing ka matlab hai tum kisi company ke full-time employee nahi ho, but project basis par kaam karte ho.
Example:
- Ek startup ko website design chahiye, tum ₹15,000 me bana dete ho.
- Ek coaching institute ko Instagram posts chahiye, tum ₹8,000 per month charge karte ho.
- Ek US client ko blog articles chahiye, tum ₹2,000 per article lete ho.
- Ek D2C brand ko product videos edit karne hain, tum ₹25,000 ka package banate ho.
Tum apna time, skill, aur price control karte ho. But haan, income fixed nahi hoti. Kabhi ₹5,000 month, kabhi ₹80,000 month bhi ho sakta hai, depending on skill, clients, aur consistency.
India me freelancing ka boom isliye hai kyunki Swiggy, Zomato, Razorpay, PhonePe, Paytm jaisi companies ne digital economy ko normal bana diya hai. Ab small business owners bhi bolte hain, “Bhai website bana do”, “Instagram handle manage kar do”, “Google Ads chala do”, “App UI improve kar do.”
2026 me freelancing India me worth it hai kya?#
Short answer: haan, but easy money nahi hai.
Agar tum soch rahe ho ki aaj profile banayi, kal ₹1 lakh aa jayega, to thoda reality check le lo. Freelancing me pehle 1-3 months boring lag sakte hain. Outreach karna padega, samples banana padega, rejection handle karna padega.
But agar tum 6 months consistently kaam karte ho, to freelancing se:
- College student ₹10,000-₹30,000 per month kama sakta hai.
- Fresher ₹15,000-₹50,000 per month kama sakta hai.
- Experienced professional side income ₹40,000-₹1.5 lakh per month tak le ja sakta hai.
- Full-time freelancer 1-2 saal me ₹8 LPA se ₹25 LPA equivalent income target kar sakta hai.
Compare karo: TCS, Infosys, Wipro me freshers ko often ₹3.3 LPA se ₹4.5 LPA packages milte hain. Ye bad start nahi hai, but agar tumhare paas UI design, video editing, coding, performance marketing, ya copywriting jaisi skill hai, freelancing se side me bhi ₹20,000-₹60,000 per month possible hai.
Step 1: Pehle skill choose karo, “kuch bhi kar lunga” mat bolo#
Sabse common mistake: “Mujhe freelancing karni hai, koi bhi kaam chalega.”
Client ko “koi bhi kaam” wala banda nahi chahiye. Client ko specific problem solve karne wala person chahiye.
2026 me India ke liye high-demand freelance skills:
1. Content writing aur copywriting
Agar tum likh sakte ho, research kar sakte ho, aur simple words me explain kar sakte ho, this is good.
Kaam examples:
- Blog posts
- Website content
- LinkedIn posts
- Product descriptions
- Email campaigns
- YouTube scripts
Rates:
- Beginner: ₹0.50-₹1 per word
- Intermediate: ₹1.5-₹4 per word
- Good copywriter: ₹5,000-₹25,000 per landing page
- LinkedIn ghostwriting: ₹15,000-₹80,000 per month
2. Video editing
Instagram Reels, YouTube Shorts, podcasts, courses, sabko editing chahiye.
Kaam examples:
- Reel editing
- YouTube video editing
- Podcast clips
- Course videos
- Wedding teaser edits
Rates:
- Short reel: ₹300-₹2,000 per reel
- YouTube video: ₹1,500-₹10,000 per video
- Monthly package: ₹20,000-₹1 lakh
3. Graphic design
Canva, Photoshop, Illustrator, Figma, sab useful hain. Canva se start kar sakte ho, but design sense improve karna padega.
Kaam examples:
- Instagram creatives
- YouTube thumbnails
- Logo design
- Brochures
- Pitch decks
Rates:
- Social media post: ₹300-₹1,500
- Thumbnail: ₹500-₹3,000
- Logo: ₹3,000-₹50,000
- Monthly design retainer: ₹15,000-₹80,000
4. Web development
Coding aati hai to freelancing me scope kaafi strong hai. WordPress, Shopify, Webflow, React, Next.js, basic HTML/CSS, sab ka market hai.
Kaam examples:
- Portfolio website
- Business website
- Landing page
- Shopify store
- Web app
Rates:
- Basic WordPress site: ₹10,000-₹40,000
- Landing page: ₹8,000-₹50,000
- Shopify store: ₹25,000-₹1.5 lakh
- Custom web app: ₹50,000-₹5 lakh
5. Digital marketing
Small businesses ko customers chahiye. Agar tum ads, SEO, social media, ya email marketing kar sakte ho, demand hai.
Kaam examples:
- Google Ads
- Meta Ads
- SEO
- Social media management
- Email marketing
- Influencer outreach
Rates:
- Social media management: ₹10,000-₹60,000 per month
- SEO: ₹15,000-₹1 lakh per month
- Ads management: ₹10,000-₹75,000 per month plus ad spend
- Email marketing: ₹20,000-₹1 lakh per month
6. Data, Excel, automation
Ye underrated skill hai. Bahut saare businesses ko boring Excel work, dashboards, reports, data cleanup, Google Sheets automation chahiye.
Rates:
- Excel cleanup: ₹2,000-₹15,000
- Dashboard: ₹10,000-₹75,000
- Automation: ₹15,000-₹1.5 lakh
Step 2: Skill decide karne ka simple formula#
Agar tum confused ho, ye 3-question test lo:
- Mujhe kya karna tolerate ho sakta hai 6 months tak?
- Market me is skill ke liye log paise de rahe hain ya nahi?
- Kya mai 30 din me basic samples bana sakta hoon?
Example:
Agar tum reels dekhte rehte ho aur CapCut/Premiere Pro try kar sakte ho, video editing pick karo.
Agar tum English/Hindi me explain achha karte ho, content writing pick karo.
Agar tum coding padh rahe ho but job nahi mil rahi, website building pick karo.
Agar tum sales type ho, baat karna pasand hai, digital marketing ya lead generation try karo.
Pro tip: First 90 days me ek skill pick karo. Har week skill change karoge to kuch nahi banega.
Step 3: Portfolio banao, experience nahi hai to fake nahi, sample banao#
Clients ko degree se zyada proof chahiye. “Maine B.Tech kiya hai” se better hai “Maine 3 sample websites banayi hain.”
Portfolio ka matlab:
- Tumhare 3-5 best work samples
- Short description: problem kya tha, tumne kya kiya
- Result: agar available ho to numbers
- Contact details
Agar client experience zero hai to kya kare?
Sample projects banao.
Content writer ho:
- “Best Credit Cards in India 2026” blog likho.
- “Zomato vs Swiggy marketing strategy” article likho.
- Ek product landing page copy likho.
Video editor ho:
- 5 sample reels banao.
- Podcast clip edit karo.
- Before-after edit dikhao.
- Trending Indian creator style recreate karo.
Web developer ho:
- Gym website
- Cafe website
- Personal portfolio
- NGO donation page
- Razorpay-style payment landing page, only sample, brand copy mat karo
Designer ho:
- 10 Instagram posts for imaginary brand
- 5 YouTube thumbnails
- Restaurant menu
- Startup pitch deck
Portfolio kahan host kare?
Free options:
- Google Drive folder
- Notion page
- Behance
- GitHub
- LinkedIn featured section
- Canva website
- Medium for writers
Paid/pro options:
- Personal domain, ₹800-₹1,200 per year
- WordPress website
- Framer/Webflow portfolio
Starting me Notion + Google Drive enough hai. Fancy website ke chakkar me 2 months waste mat karo.
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Step 4: Freelance platforms par profile banao, but sirf platform pe depend mat raho#
Most beginners Upwork, Fiverr, Freelancer.com par profile banate hain aur wait karte hain. Phir bolte hain, “Client nahi mil raha.”
Platform useful hai, but competition high hai. Tumhe active outreach bhi karna padega.
Best platforms for Indian freelancers in 2026
- Upwork
- Fiverr
- Freelancer
- Contra
- Internshala Freelance gigs
- Wellfound for startup projects
- Facebook groups
- Reddit communities
- X/Twitter
- Instagram DMs for local brands
Upwork/Fiverr profile me kya likhna hai?
Bad profile:
“Hi, I am hardworking freelancer. I can do writing, design, data entry, marketing, anything.”
Good profile:
“I help Indian D2C brands create high-converting Instagram Reels and product videos. I edit short-form videos with hooks, captions, jump cuts, and CTA. Sample work attached.”
Structure:
- Who you help
- What problem you solve
- What deliverables you give
- Proof or samples
- Clear CTA
Example for writer:
“I write SEO blogs for finance, career, and SaaS brands. I can create 1500-2000 word articles with keyword research, clear headings, and simple Indian-English tone. I have written sample blogs on UPI apps, credit cards, and fresher jobs. Let’s discuss your next article.”
Step 5: Client dhundhne ka practical method#
Yahan game change hota hai. Freelancing me clients wait karne se nahi milte, reach out karne se milte hain.
Method 1: LinkedIn outreach
LinkedIn pe tum founders, marketing managers, HR consultants, creators, agencies ko message kar sakte ho.
Search karo:
- Founder D2C India
- Marketing Manager SaaS India
- Real estate consultant
- Career coach
- Dentist clinic owner
- Fitness coach
- Study abroad consultant
- Edtech founder
Message short rakho.
Template:
“Hi [Name], saw your posts around [business/topic]. I noticed your Instagram/website could use more consistent content. I create [specific service], like reels/blogs/landing pages. Can I share 2 quick ideas for your brand?”
Agar reply aaye, then ideas bhejo. Direct “hire me” mat chipkao.
Method 2: Instagram local business outreach
Aapke city me cafes, gyms, salons, clinics, coaching centres, real estate brokers, boutiques hote hain. Inko content aur marketing chahiye.
Search:
- “Cafe in Jaipur”
- “Dental clinic Pune”
- “Gym in Noida”
- “Study abroad consultant Delhi”
- “Makeup artist Mumbai”
DM:
“Hi, I liked your page. Quick suggestion: aapke reels me captions aur hook add karne se reach improve ho sakti hai. I edit short-form reels for local businesses. Can I share 2 sample edits?”
Method 3: Agencies ke saath subcontracting
Marketing agencies ko freelancers chahiye hote hain. Ye beginners ke liye best entry point hai because agency clients laati hai, tum work deliver karte ho.
Find agencies:
- LinkedIn search: “digital marketing agency India”
- Google: “SEO agency Bangalore”
- Instagram: “social media agency Mumbai”
- Clutch listing
Message:
“Hi, I’m a freelance [skill]. I help agencies with overflow work. I can deliver [specific output] within [timeline]. Sharing my portfolio here: [link]. If you need extra support, happy to do a paid test.”
Method 4: Cold email
Agar tum B2B services karte ho, cold email kaam karta hai.
Subject:
- Quick content idea for [Company]
- Website improvement suggestion
- 3 reel ideas for [Brand]
- SEO gaps I noticed
Email:
“Hi [Name], I came across [Company] and noticed you publish content around [topic]. I found 3 blog topics your competitors are ranking for:
- [Topic]
- [Topic]
- [Topic]
I write SEO-friendly blogs for Indian SaaS and fintech brands. Would you like me to share a sample outline for one of these?”
Short, useful, non-pushy.
Step 6: Pricing kaise set kare, free me kaam mat karo#
Beginner ho to free work tempting lagta hai. But free work ka problem hai: client tumhe seriously nahi leta.
Better: low-paid trial rakho.
Pricing models
- Per project
- Per hour
- Monthly retainer
- Per deliverable
- Performance-based, beginners ke liye risky
Beginners ke liye suggested Indian pricing
Content writing:
- Blog: ₹1,000-₹3,000 for 1000 words
- Website page: ₹1,500-₹5,000
- LinkedIn posts: ₹500-₹2,000 per post
Video editing:
- Reel: ₹500-₹1,500
- YouTube video: ₹2,000-₹5,000
- Monthly 20 reels: ₹15,000-₹35,000
Graphic design:
- Instagram post: ₹300-₹1,000
- Carousel: ₹1,000-₹3,000
- Monthly 15 posts: ₹10,000-₹25,000
Web development:
- One-page website: ₹8,000-₹20,000
- 5-page website: ₹20,000-₹60,000
- Landing page: ₹10,000-₹40,000
Social media management:
- Basic monthly: ₹10,000-₹25,000
- With strategy and reporting: ₹25,000-₹60,000
- With ads: ₹30,000-₹1 lakh
Rate bolne ka confident way
Galat:
“Sir jo aap de do.”
Sahi:
“For this scope, my fee will be ₹18,000. It includes 12 reels, captions, basic thumbnails, and 2 revisions per reel. Timeline: 15 days.”
Always scope clear rakho. Nahi to client bolega, “Bhai ek small change hai”, aur wo 27th small change niklega.
Step 7: Payment safety, scams se bachna zaroori hai#
Freelancing me scam bhi hota hai. Especially beginners ko target kiya jata hai.
Red flags
- Client bolta hai pehle security deposit do.
- Telegram pe unknown person huge salary promise karta hai.
- “Captcha typing se ₹50,000 kamao” type offer.
- Client contract nahi deta, payment detail clear nahi.
- “Pehle 30 articles likho, payment month end me” without advance.
- Fake cheque or overpayment scam.
- Client bolta hai PayPal fee ke liye money bhejo.
Payment rules
- First-time client se 30-50 percent advance lo.
- Small task hai to full advance lo.
- Milestone payments rakho.
- Final file watermark/low-res me share karo jab tak payment na aaye.
- Invoice bhejo.
- WhatsApp discussion ke baad email confirmation lo.
Indian clients ke liye payment options:
- UPI
- Bank transfer
- Razorpay payment link
- Instamojo
- Paytm/PhonePe for small payments
International clients:
- Wise
- PayPal
- Payoneer
- Upwork escrow
Step 8: Basic contract aur invoice ka scene samjho#
Bhai, contract ka naam sunke daro mat. Simple agreement bhi kaafi help karta hai.
Contract me ye points rakho:
- Client name
- Freelancer name
- Scope of work
- Deliverables
- Timeline
- Payment amount
- Advance amount
- Revision limit
- Cancellation terms
- Ownership rights after full payment
- Late payment terms
Example:
“Project fee: ₹25,000. Advance: ₹12,500 before start. Remaining ₹12,500 after final delivery. Includes 10 Instagram reels and 2 revision rounds per reel. Extra revisions charged at ₹500 per reel.”
Invoice me:
- Your name/business name
- Client details
- Invoice number
- Date
- Service description
- Amount
- Bank/UPI details
- Payment due date
GST ka kya?
Agar tumhari annual freelance income ₹20 lakh se upar jaati hai, ya kuch cases me services interstate/international hain, GST rules apply ho sakte hain. Tax consultant se baat karna smart hai. Starting me income track karo, Excel sheet banao.
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Step 9: Freelancing ke liye daily routine, warna motivation dead ho jayega#
Freelancing me boss nahi hota, but discipline hona chahiye. Nahi to Netflix, reels, aur “kal se start” chalti rahegi.
Beginner daily routine, 3 hours per day
Agar tum student/job ke saath start kar rahe ho:
- 45 min skill practice
- 45 min portfolio/sample work
- 45 min outreach
- 30 min follow-up
- 15 min tracking and notes
Full-time beginner routine, 6-7 hours
- 2 hours client work or sample work
- 1 hour learning
- 2 hours outreach
- 1 hour portfolio/content posting
- 30 min admin, invoices, tracking
- 30 min calls/follow-ups
Outreach tracking sheet banao
Columns:
- Date
- Client/company name
- Platform
- Contact person
- Message sent
- Status
- Follow-up date
- Notes
- Deal value
Goal rakho:
- Daily 10 quality outreaches
- Weekly 50 outreaches
- Monthly 200 outreaches
200 outreaches me agar 10 replies aate hain, 3 calls hoti hain, 1 client close hota hai, that’s still progress.
Step 10: First client close karne ka call script#
Client call pe nervous hona normal hai. Bas apna script ready rakho.
Call structure:
- “Aapka business aur goal samjha dijiye.”
- “Currently aap kya try kar rahe ho?”
- “Main kuch quick questions puchu?”
- “Aapko deliverables me exactly kya chahiye?”
- “Timeline kya hai?”
- “Budget range hai?”
- “Based on this, I can suggest 2 packages.”
Package example for social media
Starter: ₹15,000/month
- 12 posts
- 4 reels
- Captions
- Basic content calendar
Growth: ₹30,000/month
- 16 posts
- 8 reels
- Captions
- Monthly strategy call
- Basic analytics
Premium: ₹55,000/month
- 20 posts
- 12 reels
- Captions
- Strategy
- Analytics
- Community replies
- Ad creative support
Client ko options do. Ek single price doge to yes/no hoga. Packages doge to client compare karega.
Step 11: Freelancing aur full-time job, dono ka balance#
Agar tum TCS, Infosys, Wipro, Accenture, Capgemini jaisi company me job kar rahe ho, freelancing side me karna possible hai, but company policy check karo.
Important:
- Non-compete clause read karo.
- Same client/competitor ke saath kaam mat karo.
- Office laptop use mat karo.
- Office time me freelance work mat karo.
- Confidential data kabhi use mat karo.
- LinkedIn pe overposting se pehle socho if your company has policy.
Safe freelance options:
- Weekend projects
- Content writing
- Design work
- Web projects
- Tutoring
- Resume writing
- Video editing
Agar salary ₹4 LPA hai aur tum side me ₹25,000 per month kama rahe ho, annual extra ₹3 lakh ho gaya. Ye savings, upskilling, emergency fund, ya business setup me help karega.
Step 12: Freelancing se career bhi improve hota hai#
Freelancing sirf paisa nahi, career growth bhi deta hai.
Suppose tum fresher ho aur job apply kar rahe ho.
Resume me agar likha hai:
“Completed digital marketing course.”
Normal.
But agar likha hai:
“Managed Instagram content for 3 local businesses, created 60+ posts and 20 reels, improved monthly reach from 8,000 to 35,000.”
Strong.
Software fresher ho:
“Built 5 responsive websites for small businesses using React and WordPress, delivered projects worth ₹80,000.”
This can help you get interviews at startups, agencies, product companies, even better roles than random fresher pool.
Razorpay, Swiggy, Zomato, Paytm, PhonePe jaisi companies direct freelancing experience ko value kar sakti hain if you show real work, metrics, ownership, and communication.
Step 13: Common beginner mistakes, please ye mat karna#
Mistake 1: 10 skills ek saath start karna
Aaj writing, kal trading, parso dropshipping, next week coding. Result zero.
One skill, one niche, 90 days.
Mistake 2: Portfolio ke bina client pitch karna
Client bolega samples bhejo, tum bolo “abhi nahi hai.” Deal khatam.
Pehle 3 samples banao.
Mistake 3: Rate bahut low rakhna
₹100 me logo banaoge to client bhi ₹100 wala respect dega. Beginner ho to affordable raho, desperate nahi.
Mistake 4: Follow-up nahi karna
Most deals follow-up se close hoti hain.
Follow-up template:
“Hi [Name], just checking if you got a chance to review the ideas I shared. Happy to discuss if this is relevant for this month.”
Mistake 5: Revision limit nahi rakhna
Unlimited revision means unlimited headache.
Always write: “Includes 2 rounds of revisions.”
Mistake 6: Learning only, earning never
Course pe course karte rahoge to confidence nahi aayega. 20 percent learning, 80 percent doing.
Mistake 7: English perfect hone ka wait karna
India me Hinglish, Hindi, regional content ki demand badh rahi hai. Perfect English zaroori nahi, clear communication zaroori hai.
30-day freelancing action plan for beginners#
Chalo ab direct plan dekhte hain.
Day 1-3: Skill choose karo
Pick one:
- Content writing
- Video editing
- Graphic design
- Web development
- Social media
- SEO
- Excel/data
- No-code automation
Write down:
- Target client
- Service
- Starting price
- Portfolio plan
Example:
Target client: Local gyms
Service: Reels editing
Starting price: ₹12,000/month for 12 reels
Day 4-10: Skill basics aur samples
Create 3-5 samples.
Don’t wait for perfection. Sample good enough hona chahiye.
Day 11-14: Portfolio page banao
Notion page structure:
- Name and service
- One-line pitch
- Samples
- Services and pricing range
- Testimonials, if any
- Contact WhatsApp/email
Day 15-20: Outreach start karo
Daily:
- 10 LinkedIn messages
- 10 Instagram DMs
- 5 emails
- 5 agency messages
Total 30 per day. 6 din me 180 reaches.
Day 21-25: Calls and follow-ups
Follow-up every 3-4 days. Calls schedule karo. Client needs samjho.
Day 26-30: First paid project close karo
Even ₹2,000 project bhi win hai. First payment confidence deta hai.
After delivery:
- Testimonial lo
- Result note karo
- Portfolio update karo
- Referral pucho
- Next client pitch karo
Freelancing income realistic timeline#
Month 1
Focus: samples and outreach
Income: ₹0-₹10,000
Month 2
Focus: first 1-2 clients
Income: ₹5,000-₹30,000
Month 3
Focus: repeat work
Income: ₹15,000-₹50,000
Month 6
Focus: better clients and packages
Income: ₹40,000-₹1 lakh per month
Month 12
Focus: niche, referrals, retainer clients
Income: ₹8 LPA-₹18 LPA equivalent possible
Obviously sabke results different honge. But agar tum daily outreach, portfolio, and delivery pe kaam kar rahe ho, growth ka chance strong hai.
Best niches for Indian freelancers in 2026#
Skill ke saath niche choose karoge to competition kam hoga.
Examples:
- SEO blogs for fintech startups
- Reels editing for fitness coaches
- Websites for doctors
- Social media for cafes
- Pitch decks for startups
- Email marketing for D2C brands
- Resume writing for IT freshers
- LinkedIn content for founders
- Landing pages for SaaS companies
- YouTube thumbnails for education creators
Niche ka matlab ye nahi ki tum aur kaam reject kar do. Starting me broad raho, but gradually ek category me expertise banao.
Freelancing tools jo kaam aayenge#
Free/low-cost tools:
- Canva: design
- CapCut: video editing
- Google Docs: writing
- Grammarly: writing checks
- Notion: portfolio and planning
- Trello: task management
- Google Sheets: outreach tracking
- Loom: video explanations
- Figma: UI design
- WordPress: websites
- GitHub: code portfolio
- ChatGPT: ideas, outlines, drafts, but blindly copy mat karo
Payment/admin:
- Razorpay
- Instamojo
- PhonePe
- Paytm
- Wise
- PayPal
- Zoho Invoice
Final baat: Freelancing me trust sabse bada asset hai#
Skill important hai, but trust aur communication equally important hai.
Client ko ye feel hona chahiye:
- Ye banda time pe reply karta hai.
- Ye scope samajhta hai.
- Ye excuses nahi deta.
- Ye payment clear rakhta hai.
- Ye suggestions bhi deta hai.
- Ye deadline respect karta hai.
Agar tum average skill ke saath great communication rakhte ho, tum many freelancers se aage nikal jaoge. Aur agar skill bhi strong hai, then freelancing tumhare career ko seriously change kar sakta hai.
Freelancing ka start messy hota hai. Pehla client late milega, pehla project underpaid hoga, pehla feedback thoda hurt karega. But 6 months baad tumhare paas real experience, real money, real confidence hoga.
Aur haan, agar tum freelancing ke saath jobs bhi apply kar rahe ho, resume strong banana mat bhoolna. Freelance projects ko resume me properly dikhana zaroori hai, warna recruiter ko value samajh nahi aayegi. Apna resume ATS-friendly hai ya nahi check karne ke liye JobRise ka free tool use karo: Free ATS Resume Checker
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Jiska interview is hafte hai, usko bhejo.
Aur padho
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