Teste rápido
Guess first, no penalty. You manage social for a coffee chain. Which task do you hand to AI first?
Anthropic's 2026 study of how AI is used at work doesn't list social media managers in its Figure 3, "Most exposed occupations". So here are the tasks instead.
| Task | AI does today | You keep |
|---|---|---|
| Captions | Drafts versions in different lengths and tones | The brand voice and the final words |
| Repurposing | Turns a blog post into a carousel outline | Which idea is worth posting |
| Comments | Sorts questions from complaints | Complaints and anything sensitive |
| Reports | Summarizes an analytics export | Why the numbers moved |
Scheduling tools then put the posts out. In Meta Business Suite, Meta says, "You can also create or schedule posts, stories and ads for your business" (Meta). Scheduling is where AI drafts go public, so your last check happens before it.
Your first win: captions in your voice
A prompt is the message you type into the tool.
Write 5 Instagram captions for our new oat milk latte, in stores Monday.
Our voice: warm, a little playful, no slang, at most 2 emojis.
Here are 3 past captions that did well: [paste].
Keep each one short. Don't add prices, dates or health claims.Preencha as lacunas
Fill the gaps so the captions sound like you.
Prompt
Our voice: . Here are : [paste]. Don't add .
Try it
Seus passos, cerca de 2 minutos
- 1.Run the prompt for one post going out this week, with 3 of your own past captions. Edit the best version. Save the prompt in a new document called "social AI kit". You'll add to it in each lesson of this module.2 min