What AI does in design today

Module 1: What AI already does in your job

Course outline

Quick check

Guess first, no penalty. Microsoft Research studied 200,000 conversations with its AI assistant. On which kind of work were users least satisfied with AI's help?

The study, Working with AI (Microsoft Research, 2025), found "the common IWAs with the lowest positive feedback share include five visual design and five data analysis IWAs." An IWA is a work activity, like "design graphics".

So AI is not yet a designer. It's a fast production assistant: it makes many options, cuts out backgrounds, resizes, fills layouts with placeholder copy (sample text) and sorts research notes. Choosing, fixing and defending stay with you.

Sort it

Can AI draft it, or does it need your eye?

Card 1 of 4

Whether the text passes contrast

Tap a group below, or drag the card onto it.

      Worked example

      Step by step

      Ten social variants from one sale banner, split between AI and you.

      Step 1 of 4: AI generates

      Step 1 of 4

      AI generates

      Ten variants in square and story sizes, from your master design.

      AI made the options in a minute. The three steps after it are where your skill shows.

      Fill the gaps

      Fill the gaps in the split.

      The split

      AI can . I . I .

      Try it

      Your steps, about 2 minutes

      0 of 1
      1. 1.Ask an AI image or design tool for 5 variants of something small you need this week, like a banner or a slide header. Pick one and write one line on why.2 min

      Practice

      Question 1 of 3

      You want to try AI on your design work this week. Which task is the best place to start?

      AI tutor

      Ask about this lesson and get coached through the Try it task. The tutor is part of Learn Pro.

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