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Petit test
Guess first, no penalty. You launch an automated campaign that picks its own audience and placements. When should you check what it chose?
Automated campaign types now choose a lot for you. Google's Performance Max is "a goal-based campaign type that allows you to access all Google Ads inventory" (Google Ads Help). Meta says its Advantage+ tools automatically apply "AI across your campaign's audience, placement and budget" (Meta).
That saves time. It also means the platform can spend your money on audiences and placements you'd never pick. Your job moves from setting every option to checking what was set.
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