Module 3 : The calls that stay yours, and your next move
Plan du cours
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Petit test
Guess first, no penalty. Your team wants to skip customer interviews this quarter and use detailed AI-made customer profiles instead. What's the best response?
A persona is a made-up profile of a typical customer. An AI persona is a plausible average. Real customers buy for reasons nobody in the meeting guessed, and they use words your team never uses. That surprise is the point of research.
AI still helps around research: planning an interview guide, transcribing calls and grouping themes. Ask permission before you record a call, and use a tool your company has approved for customer data.
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