Kurzer Check
Guess first, no penalty. A major news event turns tragic on the morning your playful AI-written campaign is scheduled across five channels. What do you do first?
When a post causes a problem, nobody outside cares which tool drafted it. They see your brand. Whoever pressed publish, and whoever approved the process, owns the result.
AI can draft a statement in seconds. It can't decide whether to speak, what's true yet, or who should say it.