Guess first, no penalty. An AI report says sign-ups "rose 40% after the new ad launched". What's the first thing to check?
AI summaries of campaign data save time. Check every one for three mistakes: comparing different date ranges, doing the math wrong, and inventing a reason for a change.
Two terms you'll see: CTR (click-through rate) is the share of people who saw an ad and clicked it. A conversion is the action you want, like a sign-up or a sale.
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