Quick check
Guess first, no penalty. You ask AI for a launch email and get bland copy that could sell anything. What's most likely missing?
A brief is the short note that tells a writer, or a tool, what to make. A human copywriter would ask you questions before writing. AI doesn't ask. It guesses.
So the brief has to answer the questions up front. Five parts cover most of them:
- Audience: who reads it, and what they already know.
- Offer: what you're selling, the price and the deadline.
- Proof: facts that back the offer, like reviews or results you can show.
- Limits: length, and what the tool must not say or invent.
- Voice: how your brand sounds, best shown with a real past example.
A brief with all five parts
Write a launch email for our spring bike service.
Audience: people in Austin who ride to work and own one bike.
Offer: full service for $79 until April 30, booked online.
Proof: 4.8 stars from 312 Google reviews.
Limits: under 120 words. No other discounts. Don't invent numbers or quotes.
Voice: friendly and plain. Here's a past email we liked: [paste].Every line answers a question the tool would otherwise guess at. The proof line matters most, because a tool with no proof tends to make some up.
Fill the gaps
Fill the gaps so the tool has nothing to guess.
Brief
Audience: . Offer: . Limits: under 120 words. .
Try it
Your steps, about 2 minutes
- 1.Open the Brief builder lab. Switch the proof off, then on, and watch what changes in the draft.1 min
- 2.Write a five-part brief for one real piece you need this week. Save it in a new document called "AI brief kit". You'll add to it in each lesson of this module.1 min