Quick check
Guess first, no penalty. What gets an AI tool closest to your brand's voice?
Brand voice is how your brand sounds: the words it picks, how long its sentences are, and what it never says. Left alone, AI writes in a smooth, average voice. Average copy could come from any brand, so nobody remembers it.
The fix is a voice card: a few lines you paste into every prompt (the message you type into the tool).
A voice card in action
Before and after
Switch between the draft with no voice card and the draft with one. Highlights show what changed.
No voice card
Ready to take your ride to the next level? Our amazing spring service has everything your bike needs to perform at its best this season!
Here's the voice card behind the second draft:
Voice: plain, warm, a little dry. Short sentences.
Do: say what we actually do to the bike. Use numbers we gave you.
Don't: use "amazing", "next level" or exclamation marks.
Two past emails we liked: [paste].Fill the gaps
Fill the gaps so the card shows the voice, not just names it.
Voice card
Voice: . Do: . Don't: use . Two past emails we liked: [paste].
Try it
Your steps, about 2 minutes
- 1.Write a four-line voice card for your brand, with two past pieces you liked. Run one prompt with it and one without, and compare. Add the card to your AI brief kit.2 min