Spot made-up personalization

Module 1: What AI already does in sales

Course outline

Spot the mistakes

Guess first, no penalty. You asked an AI tool for a first email to Maria at Northwind. The only real detail you gave it: her post about getting new reps (sales representatives) to their first meeting faster. Tap the three lines you can't send.

AI draft to Maria

0 of 3 found

A cold email (a first email to someone who doesn't know you) works when it shows you did your homework. So AI adds "personal" details. Given none, it invents them: a funding round, a job title, a result.

A worked example

Before and after

Switch between the AI draft and the email the rep sent.

AI draft

Hi Maria, congrats on the recent $20M Series B! As VP of Sales, you're under pressure to scale. Teams like yours get 40% more pipeline in 30 days. Are you free Tuesday?

Every line is true. The buyer knows their own company, so one real detail you checked beats five that sound personal and aren't.

Your turn

Fill the gaps

Fill each gap to rebuild the email around what's true.

Fixed email

Hi Maria, I read . We help sales teams .

Try it

Your steps, about 2 minutes

0 of 1
  1. 1.Add a rule to your kit: "One real detail, checked by me." Then take one AI-drafted email and mark every fact about the prospect as checked or guessed.2 min

Practice

Question 1 of 3

Your AI draft calls the prospect "Head of Revenue". You never gave it a title. What's the right move?

AI tutor

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