Catch invented claims in captions

Module 1: What AI already does in social media

Course outline

Quick check

Guess first, no penalty. An AI caption for a drink launching Monday says "9 out of 10 customers love it!" Where did that number come from?

On social media, a mistake is public within seconds. Invented numbers, prices that aren't in the brief and health claims you can't back up are the ones that cause trouble.

Spot the problems

The brief: launch post for a new oat milk latte, in stores Monday. No price, no offers.

Spot the mistakes

Tap the three lines the AI made up or got wrong. Tap a line that's fine and you get a hint.

AI caption

0 of 3 found

Make the tool list its own claims

A prompt is the message you type into the tool.

List every number, price, date and health or benefit claim in this caption.
For each one, write the brief line it came from.
If it didn't come from the brief, write "not in brief".

Fill the gaps

Fill the gaps so the tool points at its own guesses.

Prompt

List every in this caption. For each one, write . If it didn't come from the brief, write .

Try it

Your steps, about 2 minutes

0 of 1
  1. 1.Run the prompt on one AI caption you'd post this week, and cut every line marked "not in brief". Add the prompt to your social AI kit.2 min

Practice

Question 1 of 2

An AI caption for your smoothie says "boosts your immune system". You have no evidence for that. What do you do?

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