Quick check
Guess first, no penalty. You scheduled a playful promo post two weeks ago. Why check the news on the morning it goes live?
Scheduling lets you plan a month of posts in a day. It also means posts go out on days you didn't see coming. A cheerful post on the morning of a storm in your city, or a recall of your own product, can do more damage than skipping a day.
The fix is a short pre-post check, done on the day, for every post that's about to go live.
A pre-post checklist
Before it goes live today:
1. News: anything in the headlines or in our city that makes this post wrong today?
2. Claims: every number, price and date checked against the brief.
3. Hashtags: each one searched this week.
4. Comments: someone is free to answer for the first hour.
If 1 is yes: pause the post and tell my manager.Fill the gaps
Fill the gaps so the check catches what changed.
Checklist
News: anything in the headlines or ? Comments: . If news makes it wrong: .
Try it
Your steps, about 2 minutes
- 1.Write your own pre-post checklist and run it on the next post in your schedule. Add it to your social AI kit. Your kit now holds caption instructions, a claim check, a hashtag check, a reply guide and a pre-post checklist.2 min