Check every hashtag

Module 1: What AI already does in social media

Course outline

Quick check

Guess first, no penalty. Your AI tool suggests a trending hashtag you don't recognize for a product post. What do you do?

A hashtag is a word or phrase after a # that groups posts on the same topic. AI can suggest tags that look popular without knowing what they're attached to today. A tag can belong to a competitor's campaign, a political fight or a sad news story.

Tags like #Viral or #Trending say nothing about your product or who it's for. Specific tags that describe the product and the place tell people what the post is about.

A hashtag check

Post: oat milk latte launch, Austin.
#oatmilklatte: recent posts are drinks and cafes. Use.
#austincoffee: local cafes and coffee photos. Use.
#MondayMotivation: suggested by AI, mostly unrelated quotes. Skip.
#[a trending tag]: a news story this week. Skip.

Each line has the tag, what you saw when you searched it, and the decision. That takes a minute and saves you from the post that sits next to the wrong story.

Fill the gaps

Fill the gaps so the check means something.

Check

#oatmilklatte: . Use. #MondayMotivation: . Skip. #[a trending tag]: . Skip.

Try it

Your steps, about 2 minutes

0 of 1
  1. 1.Take the hashtags you plan to use this week. Search each one and write a one-line check like the one above. Add the check to your social AI kit.2 min

Practice

Question 1 of 2

You search an AI-suggested tag and the recent posts are about a local tragedy. What do you do?

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